Small Business Marketing
Big Ideas for Small Budgets
KMP Marketing specializes in marketing consulting for business start-ups, small business and mid-size businesses across a variety of industries.
Successful small business marketing starts with strategy. It is easy to feel overwhelmed with so many marketing options to choose from: advertising, PR, brochures, direct mailing, Internet marketing, social media, guerilla & buzz marketing, sales calls...But which tactics will give you the best ROI?
- Launch a new business
- Attract more customers
- Increase sales revenue
- Increase profitability
- Retain customers & build loyalty
- Increase Marketing ROI
- Market product & services to city, state or federal government
- Strategic Marketing Consulting
- Brand development
- Business plans
- B2G marketing strategies
- Positioning businesses for government contracts
- Marketing Plans to win government contracts
- Marketing plans, that integrate strategy & tactics
- Internet marketing (website, SEO/SEM, e-mail & social media)
- PR & advertising
- Sales support & CRM
The smaller the budget, the more essential the marketing plan.
First, define your strategy and then let your strategy guide your tactics. Start with a written marketing plan that defines your business goals and includes marketing strategies to achieve them. A good marketing plan will serve as a strategic filter or guide for choosing tactics that are effective and affordable. The smaller the marketing budget, the more essential the Marketing Plan.
Small Business Marketing Basics:
- Identify your target market (Don't try to be everything to everyone)
- Understand your market (Customer needs, buying behavior, how & when they like to receive information)
- Keep an eye on the competition (How do you compare on product, price, service, promotions,...)
- Differentiate your business (How is your product or service different and better than other choices?)
- Be "Customer-centric." (Develop marketing messages that solve problems for customers)
- Be consistent (Stay on your customers' radar with consistent messages over time)
- Measure marketing success (Be sure to track all marketing tactics in order to measure effectiveness and ROI)
Clients are saying...
Over this past year, my partner and I have had the great pleasure of working with KMP Marketing, Inc. Kathleen Peters walked us through a series of discovery exercises that helped develop our company identity, clarify our value proposition and target market. Kathleen has been great at providing the necessary tools for us to become small business marketers.
Kathleen's enthusiasm for marketing is infectious. She generously shares her diverse range of expertise to help us reach our marketing potential. I love how she sincerely cares and enjoys participating in our process.
I would highly recommend KMP Marketing to anyone who is looking for dependable, entrepreneurial spirited marketing consulting that makes marketing exciting and creatively works for your success.
- Jane Eto, Partner and Co-founder of "Dirty Jobs R Us"
Recent Small Business Projects:
- Gator Engineering & Aquifer Restoration, Inc.
- Morritt Properties, Cayman Ltd.
- Collins & DuPont
- Dirty Jobs R Us, LLC
- Intuitive Technologies, LLC
- Gallery on First
- Jeanine Taylor Folkart
- Conference Resources International (CRI)