Non-Profit Marketing Marketing
KMP Marketing helps arts organizations and other not-for-profit companies build strong brands and attract patrons, donors and community support by integrating world-class brand strategies with effective and affordable marketing communications.
Non-Profit Marketing Focus
- Attracting patrons, audiences and volunteers
- Building community awareness & support
- Developing a strong board of directors
- Fundraising
- Retaining patrons & building loyalty
Services
- Brand development
- Strategic planning
- Integrated marketing plans
- Advertising
- Internet marketing (Websites, SEO/SEM, email and social media)
- Fliers, posters & print collateral
- Press releases & PR
- Promotions
- CRM & patron loyalty programs
- Strategic alliance marketing
- Fundraising strategy & planning
- Board development
Marketing not-for-profit organizations is more than just publicity or fundraising communications. Successful Non-profit marketing helps position the organization in the hearts and minds of constituents to better fulfill its mission. With today's decreasing budgets and increasing competition for limited financial resources, strategic marketing for non-profits is more important than ever.
6 keys to effective Non-profit Marketing
To be effective, marketing should help organizations do all of the following:- Define all constituent groups
- Understand and measure the needs of its constituents
- Design programs and services to meet these needs
- Measure constituents' satisfaction with programs
- Use feedback to fine tune programs
- Tell your story well, communicating to key stakeholders clearly and simply to attract all levels of support (volunteers, funding, community support and more)
Recent Non-Profit Projects
- Florida Blood Centers
- PRIDE (Prison Rehabilitation Industries & Diversified Enterprises, Inc.)
- Orlando City Ballet
- Russian Ballet of Orlando
Clients are saying...
"Thanks KMP for our best performance season ever!"
"Kathleen designed a strategic marketing plan for OCB that really focused us. She planned and executed the marketing which resulted in our 2003-2004 season being our best season ever in terms of performance revenue and attendance."
- Katharine Brown, Orlando City Ballet Board of Directors (2002 - 2005)