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Member of eMarketing Association

Member of American Marketing Association of Central Florida
Small Business Marketing

Small Business Marketing

White Papers, eBooks and Articles:
  1. Weekly Marketing Tips for Small Business (KMP Marketing Tip Blog)
  2. Free eBook (PDF): Website Development for Small Businesses: How to save time, money & your sanity during website development. By Kathleen Peters © 2009
  3. Article: Small Business Marketing: Do I really need a marketing plan? By Kathleen Peters
  4. Article: Re-energizing Your Business. Turn a "slump" into an opportunity. By Kathleen Peters
Links to Other Resources
  1. Central Florida Small Business Administration
  2. UCF Small Business Incubator
  3. Orlando Regional Chamber of Commerce
Internet Marketing

Internet Marketing

White Papers, eBooks and Articles:
  1. Free eBook: Website Development for Small Businesses: How to save time, money & your sanity during website development. By Kathleen Peters © 2009
  2. Free Guide: Twitter 101 for Businesses.
Great Tools
  1. Hubspot Web Grader
  2. Keyword Research Tools
  3. Web Analytics Tool
Links to Other Resources
  1. eMarketing Association (eMA)
  2. Marketing Sherpa
B2B Marketing

Business-to-Business Marketing

B2B Marketing: Business-to-Business Marketing
  1. Article: The Definitive Guide to Business-to-Business Marketing in a Recession. A marketingprofs.com article by Jon Miller (PDF)
  2. Article: Sales Lead Success Checklist. By M.H. McIntosh (PDF)
  3. Presentation: 2009 Economic Outlook, Metro Orlando EDC. By Dr. Sean Snaith. June 2009
B2G Marketing: Doing Business with the Government
  1. Free Guide (PDF): Marketing to the Military: The Basics. Great guide for communicating to any branch of the military.
  2. Orlando Resource: The Procurement Technical Assistance Center Program (PTAC).
    Tony Espinoza, a Procurement Specialist at the Small Business Development Center, Orlando is a great resource and will help local Florida businesses secure government contracts.
Non-Profit Marketing

Marketing Not-for-Profit Organizations

White Papers, eBooks and Articles:
  1. Free White Paper: Economic Contribution of Florida Nonprofits: A Resource for the Public Good. By Public Sector Consultants, Inc.
  2. Article: Eight Basic Steps to Marketing Your Nonprofit Organization. By Laura Lake
  3. Article: Marketing for Charitable Nonprofit Organizations. by Beverly R. Hoffmann (PDF)
Links to Other Resources
  1. Rollins College Philanthropy & Nonprofit Leadership Center