B2B Marketing
KMP Marketing has a bottom line approach to B2B Marketing that generates more leads, converts those leads into sales, retains and builds loyalty among current customers and boosts revenue. Increase your marketing ROI through targeted, effective and affordable marketing communications.
B2B Marketing focus
- Attract new customers
- Build awareness & credibility in industry
- Increase sales revenue and/or profit
- Retain customers & build loyalty
- Retain key talent and staff
- Increase ROI
Services
- Strategic planning
- Business development
- Branding - Industry-wide & internally
- Integrated marketing plans
- Marketing to the government
5 Biggest Mistakes of B2B Marketing - that a good marketing plan avoids
- Being Product/Service focused instead of customer focused
- Thinking Branding doesn't matter in B2B marketing
- Giving up too early on leads by not having a follow-up marketing strategy
- Having no clear Marketing ROI, by investing in marketing & advertising without measurement criteria in place
- Neglecting to mine your current customer database for more business, additional contacts and referrals
Recent Clients
- Intuitive Technologies, LLC
- Gator Engineering & Aquifer Restoration, Inc.
- S&ME, Orlando office
- Conference Resources International (CRI)
Clients are saying...
"KMP Marketing brought a fresh insight into our current business situation in Orlando and worked with us to develop a targeted business development plan for that office. In addition, she is conducting monthly marketing workshops that are well received by our professional staff and should insure success."
- Sonny Chestnut, V.P. and Regional Environmental Manager for S&ME an engineering, testing and environmental services company