About the President
Kathleen Peters holds an MBA from Georgetown University's McDonough School of Business, where she
graduated with distinction. She is a contributing author and editor of New Product Success Stories,
a Marketing case book published by John Wiley & Sons, New York. Recently, she has taught as an adjunct professor of
Business and Marketing at Seminole Community College. Her strength as a teacher and communicator demystifies the
strategic planning process for clients.
Ms. Peters has over 20 years experience in marketing, sales and customer service. This includes 10 years experience in hotel sales and marketing, 5 years in cruise ship operations and 5 years experience in Marketing at Walt Disney World (WDW). Her last position at WDW was as Brand Manager of Marketing for Disney Cruise Line during the launch of this new business.
Ms. Peters is actively involved with local arts organizations and served on the Board of Directors of Orlando
City Ballet for 3 years and as Director of Marketing for 2 years.
What makes KMP Marketing unique?
- Passion for Small Businesses and Non-Profits: Kathleen Peters loves utilizing her Disney marketing experience to help entrepreneurs and community organizations benefit from world class branding & marketing strategies.
- Partner vs. Vendor Mentality: KMP Marketing partners with clients to guide them through the marketing process from strategy to creative execution.
- Your Personal Marketing Coach: Kathleen Peters' strength as a teacher and business coach demystifies the marketing and strategic planning process for her clients and teaches in-house staff how to be better marketers.
- Participatory Consulting Style: Clients are actively involved in crafting a solution that is customized to their company's unique strengths and market opportunities. The end product is a marketing solution that is actionable and measurable, with a shelf life that extends long after consultation ends.
- Cost Savings and Increased Marketing Capabilities: The advantages of a participatory consulting style for small businesses and not-for-profit organizations are cost savings and increased internal marketing capabilities.
- Objective Viewpoint and Resources: Businesses benefit from extra resources and an objective viewpoint to address a specific marketing challenge without the investment in additional overhead.